Respons Netizen Terhadap Unggahan Lora Ismail Terkait Hadis ‘Ipar Adalah Maut’ Di Instagram

Abstract

This study aims to analyze netizens' responses to Lora Ismail's Instagram post discussing the
phenomenon of "Ipar is Death" from the perspective of hadith. This study is important
because social media, especially Instagram, has become the main space for discussing
religious issues, including sensitive topics such as the hadith "Ipar is Death". This study uses a
qualitative method with a descriptive approach where data collection is carried out
through observation and documentation of comments that appear on the post. The
analysis used is sentiment analysis. The findings show that the majority of netizens gave a
positive appreciation to this post, accompanied by follow-up questions, opinions, and
additional personal experiences that show the relevance of this hadith in everyday life, especially in maintaining boundaries with in-laws. The implications of this study are its
contribution to social media-based da'wah efforts, by providing new insights into how
religious content can be delivered contextually to be more relevant to digital audiences.
The originality and value of this study lie in the focus of the analysis on one specific hadith in
the social media space, as well as how digital interactions create socio-religious dynamics.
This provides a unique contribution to the study of digital da'wah and the use of social
media to spread religious teachings effectively